u777 Privacy Policy

u777 collects certain information from users in order to provide its services. This information falls into two main categories: information you provide directly and information collected automatically.

1.1 Information You Provide Directly

This category includes what you submit yourself during account registration, login, or use of any service:

• Full name, date of birth, and nationality
• Mobile number and email address
• Bank account or mobile banking details (bKash, Nagad, Rocket, Upay, etc.) — only for processing deposits and withdrawals
• Photo of national ID card or passport (for KYC verification)
• User-chosen password and security question answers
• Content of conversations with the support team via live chat or email

1.2 Information Collected Automatically

When you use the u777 platform, certain information is recorded automatically by technical means:

• IP address and device type (Android, iOS, desktop)
• Browser type and version
• Time of site access, page history, and session duration
• Information collected through cookies and similar tracking technologies
• Gameplay activity — bet amounts, game names, results
• Transaction history — amounts and times of deposits and withdrawals

u777 uses collected information only for the specific purposes listed below. It is not sold, rented, or transferred to third parties without permission.

• Creating, managing, and securing accounts
• Processing deposits, withdrawals, and other financial transactions
• Identity verification (KYC) and fraud prevention
• Providing 24/7 customer support in Bengali and English
• Improving platform functionality and analysing user experience
• Sending information about relevant bonuses, promotions, and updates (subject to user consent)
• Implementing responsible gaming policies — including age verification (21+) and handling self-exclusion requests
• Complying with legal obligations and responding to lawful requests from government authorities

To learn more about building responsible gambling habits, read our Responsible Gaming page.

u777 maintains industry-standard technical and administrative measures to protect user information.

3.1 Technical Safeguards

• SSL (Secure Socket Layer) encryption — for all data transfers
• AES-256 encryption for storing sensitive data
• Regular security audits and penetration testing
• Two-factor authentication (OTP) support
• Firewalls and intrusion detection systems to prevent unauthorised access

3.2 Administrative Safeguards

Only authorised personnel may access personal data, and each of them is required to comply with strict confidentiality agreements. Data processing activities are reviewed regularly, and any suspicious activity is investigated promptly.

However, no transmission of data over the internet can be guaranteed to be completely secure. We maintain the highest level of caution, but users should also keep their passwords confidential and report any unauthorised activity to us immediately.

u777 never sells user data to third parties for commercial purposes. Information may be shared in the following limited circumstances:

• Payment processors: Information necessary to complete transactions via bKash, Nagad, Rocket, Upay, or bank transfer is shared with the relevant institution.
• Game providers: Technical data required for slots, live casino, and other games may be shared with the relevant studio — solely for the purpose of operating gameplay.
• Technology service providers: Data may be shared with trusted technology partners for hosting, analytics, and security services.
• Law enforcement agencies: Necessary information may be disclosed to comply with valid court orders or government directives.
• Fraud prevention agencies: Limited information may be exchanged with relevant agencies to detect and prevent fraudulent activity.

In all of the above cases, third parties are required to maintain data confidentiality agreements and to use the information only for the specified purpose.

u777 uses cookies and similar technologies to keep the platform running smoothly and to improve the user experience.

5.1 Types of Cookies

• Essential cookies: Required to maintain login sessions and operate core functions.
• Functional cookies: Used to remember your preferences and language settings.
• Analytics cookies: Help analyse site traffic and usage patterns — this information is reviewed in aggregate form.

5.2 Cookie Controls

You can disable or delete cookies at any time from your browser settings. However, disabling essential cookies may cause some platform features to stop working correctly. It is recommended that you check your browser's help page before changing cookie settings.

u777 retains user information for as long as it is needed for the relevant purpose or as required by legal obligations.

• Active account data: retained for as long as the account remains active
• Closed account data: retained for a minimum of five years after account closure — to comply with financial regulations
• Transaction and financial records: retained for the period required by applicable law
• Support communication records: for at least two years from the date the issue was resolved

Once the specified period has ended, data is securely deleted or anonymised.

As a u777 user, you have the following rights regarding your own data:

• Access: The right to request a copy of the information held about you
• Correction: The right to request correction of inaccurate or incomplete information
• Right to erasure: The right to request deletion of your data in certain circumstances — though this may not be fully possible where legal obligations exist
• Objection to processing: The right to request that marketing communications be stopped
• Data portability: The right to request your data in a structured format

To exercise these rights, use the contact details provided below. We will try to respond to requests as quickly as possible after they are received.

All services on the u777 platform are for persons aged 21 and over only. We do not knowingly collect information from any minor.

If a person registers using a false age, that account will be closed immediately and the related data will be deleted. If a parent or someone who knows a minor has any concerns about this, they may contact our support team.

u777's servers and technical infrastructure may be located in various countries. Your data may be processed or stored outside Bangladesh. In such cases, we ensure that transferred data is protected in accordance with this privacy policy and applicable international standards.

For data transfers to third countries, appropriate contracts and security measures are put in place to ensure your rights remain protected.

u777 reserves the right to amend or update this privacy policy as needed. For any significant changes, a notice will be published on the platform and, where applicable, registered users will be informed by email.

Continued use of the platform after changes have been made will be taken as acceptance of the revised policy. It is therefore recommended that you revisit this page from time to time. For more information about u777, visit our About Us page.

To ask any question, leave a comment, or submit a request to exercise your rights regarding this privacy policy, contact u777. Our support team provides assistance in Bengali and English 24 hours a day, seven days a week.

For quick answers to common questions, visit our FAQ section — it covers common questions about accounts, payments, and privacy.